Viewing of Online Videos Continues to Rise

Submitted by Brian Dunn on Thursday, 09/3/2009 - 9:18 pm

By virtually every measure the online video industry continues to experience rapid adoption and growth. Last Thursday comScore (the Internets official measuring service) released July 2009 data from its Video Metrix service showing record online video usage for the month. Here are some highlights:

  • A near tripling of total videos viewed per month from 7.2 billion in January 2007 to 21.4 billion in July 2009
  • A 229% increase in the average number of online videos watched per viewer per month from 59 in January 2007 to 135 in July 2009.
  • A 331% jump in the number of minutes of video watched per average viewer per month from 151 minutes (2 hours 31 minutes) in January 2007 to 500 (8 hours 20 minutes) in July 2009 YouTube, Viacom Digital and Hulu were the top three video distribution companies.

GolfTV delivers High Definition golf travel videos through its GolfTV “Connect” program to YouTube and Hulu along with Sling.com and Golfweek.com. GolfTV also produces High Definition features for its golf resort and golf real estate clients.